First Blog Assignment

Television commercials for shoes, clothes, furniture, churches, and shows are some of the basic images that are seen everyday by millions of viewers. These images have the ability to attract our attention, but it all boils down to how persuasive their ads are. For instance, if a commercial came out for a new television show and the commercial only showed boring clips from the first few episodes, then the likelihood of one watching the first episode is slim. There has to be a level of excitement, which in turn attracts viewers. That is why networks put together an intriguing commercial with some of the best, most exciting scenes in order to persuade viewers to watch their show, perhaps, instead of another network’s show. For daily images such as commercials for shoes, clothes, or furniture, suppliers usually attract buyers by putting their product on a beautiful model or adding an incentive, such as receiving a free mattress with the purchase of a bedroom set, if one buys their product. These tricks are very persuasive to the public, however there are simpler ways of attracting customers, such as using humor. Having a quirky, funny person who sings a jingle or cracks a joke is always a good way to appeal to potential buyers. In the end persuasion all boils down to presentation.